37x Tech
Apr 1, 2025- Board
- Features
- Status
- In Progress
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Native Ghost Integration for Long-Form Blog Content
Why:
Publishing long-form content—like gift guides, product roundups, reviews, and thought pieces—helps drive organic traffic, build trust, and create a narrative around products. Since Ghost is already part of our tech stack, integrating it natively allows us to unlock powerful content marketing capabilities without extra tooling.
What we're thinking:
Directly embed Ghost into the platform, making it easy for users to:
Create and manage blog posts from their admin dashboard.
Auto-link products within content using shortcodes or smart embeds.
Display blog posts on a /blog route or custom subpath (e.g. /stories, /journal).
Native rendering of Ghost posts on the storefront with full theme support.
Include Ghost post metadata in site sitemaps for better SEO.
Bonus Ideas:
Featured blog post widgets on the homepage or category pages.
Recommend relevant blog posts on product pages (e.g. “As featured in…”).
Allow marketplace owners to schedule content drops tied to seasonal campaigns.
Outcome:
A powerful native content engine built in from day one—helping marketplaces grow traffic, build brand depth, and compete with editorial ecommerce experiences.37x Tech
Apr 1, 2025137x TechJun 5, 2025